A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
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2010 Winter Sports Omnibus Fielded in January 2010, our latest tracking wave assesses the attitudes and perceptions of sports fans on significant issues impacting the sports industry. A control sample of non-sports fans were also surveyed to provide context and comparison. |
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Golf Consumer Outlook Study presented to SI Golf Group event SLRG's annual Golf Consumer Outlook Study as presented to Sports Illustrated Golf Group's breakfast held on Thursday, January 28th. The latest forward looking golfer attitudes and perceptions about golf retail, the economy and participation in the year ahead, will be culled from a study just fielded among nearly 1,000 core and avid golfers. |
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IIR Marketing Research Event Presentation on Data Quality. Jon Last was invited to speak to attendees of the 2009 Research Industry Summit on Data Quality, hosted by RFL Communications CEO Bob Lederer. The event was co-located within IIR’s Marketing Research Event on October 19 in Las Vegas. Last’s presentation addressed some of the key issues that impact research quality from the perspective of client side marketers. |
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2009 SUMMER OMNIBUS SURVEY The summer 2009 Sports omnibus was fielded to assess the attitudes and perceptions of sports fans on significant issues impacting the sports industry, with particular emphasis on golf and baseball. A control sample of non-sports fans were also surveyed to provide context and comparison. |
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EWGA Women's Golf Market Outlook These are the presentation notes from the 2009 Executive Women's Golf Association Movers and Shakers breakfast. |
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GolfSmith Presentation The Women's Golf Market in 2009 |
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Trends Presentation Perspectives: Five Cultural Forces and 2009 Golf Market Outlook |
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AMA Ethnography Presentation Ethnography from the Client Perspective |
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Paper Presented to ARF Week of Workshops Where Do "Traditional" Focus Groups Fit Today? A Qualitative Study of the Client Perspective |