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 Last to Moderate Panel of MLB, NFL, NHL, and NBA
Research Heads in
New York-Feb 23rd
SPORTS & LEISURE RESEARCH GROUP President Jon Last will
moderate a panel discussion with the research directors of the
four largest professional sports leagues---Major League
Baseball, the NFL, NHL and NBA--on Tuesday evening, February
23rd. The event, sponsored by the New York Chapters of MRA and
AAPOR begins promptly at 6:15pm, with refreshments available,
beginning at 5:30pm. Last and the panelists will discuss the
evolution and utilization of marketing research in professional
sports at The State University of New York-State College
of Optometry, Joseph and Roberta Schwarz Theater (33 W 42nd
Street). The event is free to all NYAAPOR and NYMRA members.
Non-members can attend for a $20 fee, payable onsite. RSVPs by
Friday February 19 should go to info@nyaapor.org. |
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COMPLIMENTARY DOWNLOADS: PGA and NGCOA Show Presentations;
Winter Sports Omnibus Findings now available at
Sportsandleisureresearch.com
 "Coming out of the Rough", a look at the attitudes,
perceptions and consumption/participation expectations of a
representative sample of over 1,000 golfers was presented at
Sports Illustrated Golf Group's January 28 breakfast at
the recent PGA Merchandise Show in Orlando. A modified version
of the presentation, drawing from additional facility operator
specific insights was delivered at the NGCOA conference in San
Diego on February 9. You can download a complimentary pdf of
the presentation, from here to learn more about what
lies ahead for the golf industry in 2010-from the
consumer's mindset.
 SLRG's 2010 Winter Sports Omnibus is also available for
download, and contains the perspectives of over 1,000 avid
sports fans on a wide variety of topics, including:
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ticket pricing |
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athletes as role models |
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the prospects for prominent NBA players to move as
free-agents |
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A potential NFL work stoppage in 2011 |
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Use of Instant replay in baseball |
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The fan's outlook on the economy in 2010 |
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You can find it here: 2010 Winter Sports Omnibus
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 POV/RESEARCH: The Lamp Post Revisited:
For those who've seen my presentations at research,
media, travel and sports conferences, over the years, inevitably
you've heard me utter my parable about how too many
organizations use research only like a drunk uses a lamp
post… for support rather than for its intended
purpose,… illumination. I've been invited to speak
around the country over the past few months, about the
heightened demand for Return on Investment measurement in these
categories. And while it pleases me that this topic has been
brought to the forefront, I'm irked to report, that the
old parable probably needs some dusting off and reinforcement.
Too many people continue to look for the fast and typically
flawed "official scorecard" to prove a point,
rather than take a more holistic approach that can actually
build a brand or a marketing partner's brand, by moving
away from elusive hard metrics and towards true insights. But
it's easy for marketers to become so self centered, as we
"live our brands", that the forest becomes
obscured by the trees. Here then, fresh from discussing this
with industry leaders around the country, are the basic things
we all need to remember when thinking about measuring the impact
of our marketing and media investments. READ MORE»
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SLRG IN THE NEWS:
 Media Post's Marketing: Sports: Is That Spokesperson a Kia or a Mercedes?
In February's Media Post: Marketing Sports, SLRG's
Jon Last discusses the challenges and opportunities of aligning
endorsers with brands. The piece also offers insights on how a
number of research techniques can add some
"science" to the art of finding the right
endorser. You can read the piece here.
 Gilford Securities Golf Market Outlook
Golf Industry analyst Casey Alexander of Gilford Securities has
released his 2010 golf market outlook, which includes key
findings from January 2010 golfer research conducted by SPORTS & LEISURE RESEARCH GROUP. The full report is available at
Sports and Leisure Research Group's website, via this
link
 SportsandLeisureResearch.com to be heralded
in Web Design
Book
The SLRG website has been selected for inclusion in David
Carter's "Big Book of Layouts", to be
released in June. The book, written for professional and amateur
designers, includes a gallery of best of breed web site layouts
along with a thorough look at what goes into an effective layout
design.
The SLRG site, which was developed in partnership with New York
design agency, McMillian Design, launched in the fall of 2008
and features all of the articles, POVs and downloads covered in
"News and Views" as well as detailed information
on Sports and Leisure Research Group's capabilities,
principals and services, as well as numerous case studies and
media coverage of the firm. Visit at
www.sportsandleisureresearch.com. |
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© 2010 Sports & Leisure Research Group |
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