The Summer 2011 issue features SLRG President Jon Last's commentary on how golf facilities can increase rounds and revenue from women, drawn from Sports and Leisure Research Group work for the NGCOA and Little Family Foundation.
SI Columnist Gary Van Sickle's 2011 golf season preview roundtable discussion includes comments from Sports and Leisure Research Group President Jon Last on topics including an outlook for the year ahead, the state of private clubs, equipment launches and the opportunities presented by custom fitting and women friendly initiatives.
Custom fitted clubs increase golf enjoyment, study find For as long as I've been playing golf - almost 15 years now - I have been told that I should never buy clubs off the rack. I know it flies in the face of what many sporting goods stores and online retailers would prefer you do, but having a proper fitting (even a half-decent one) will drastically increase the chances that a consumer will purchase the right equipment for their game.
Forbes.com coverage of SLRG's custom clubfitting research.