Read Sports and Leisure Research Group President, Jon Last's current and archived POVs and columns from the "News & Views" newsletter and Alert Magazine for the most up to date insight on issues impacting marketing research, the media, travel, sports and leisure industries.
Feb/Mar 2010
NEWS & VIEWS
Research - Feb/Mar 2010
"The Lamp Post Revisited"
Jan 2010
NEWS & VIEWS
Research - Jan 2010
"Spokesperson"
NOV 2009
NEWS & VIEWS
Research - Oct 2009
The "New Normal"
SEPT 2009
NEWS & VIEWS
Research - Aug 2009
Sandwich Generation
JULY 2009
NEWS & VIEWS
Research - June 2009
Brand Loyalty - 2C2R
JUNE 2009
Not the LAST Word...
2008-2009 Annual Report
Three Words to Live By
MAY 2009
NEWS & VIEWS
MAY 2009
Three Words to Live By
Research - April 2009
The Great Escape
APRIL 2009
A Look to the Future
MARCH 2009
Bring on the Competition
FEBRUARY 2009
The Current State of
Qualitative Research
JANUARY 2009
Five Trends to Watch in 2009
DECEMBER 2008
Research As Entertainment
NOVEMBER 2008
The “Best Laid” Plans...
OCTOBER 2008
Why Research & Politics Make Such Interesting Bed Fellows
SEPTEMBER 2008
Celebrating Who We Are
AUGUST 2008
“Aspirin,” “Kerosene,”
“Data Quality”: Are These
All Generics?
JULY 2008
What Do You Want To Be
When You Grow Up?