SPORTS & LEISURE RESEARCH GROUP - The Intersection of insights and strategy
travel scene
For the past seven plus years as Golf Digest Publicationsí Vice President of Corporate Marketing, Research and Brand Development, Iíve worked with the leading brands in golf and sports marketing to deliver insight driven marketing assessment and strategy. Running a full service research consultancy within a media company has been quite rewarding, but Iíve always had a desire to take that approach further...to utilize best of breed approaches and meld them into the foundation of a different type of marketing consultancy,...that objectively works with the industry. Itís with a clear focus on that singular objective, that Iíve formed SPORTS & LEISURE RESEARCH GROUP!

 
CONTACT  
Jon Last
President
Sports & Leisure Research Group
445 Hamilton Avenue; Suite 1102
White Plains, NY 10601
(W) 914-358-3558
(F) 914-358-3557
(C) 917-714-3584
jlast@sportsandleisureresearch.com
 

The principals of Sports & Leisure Research Group combine an acute knowledge of the sports, travel and leisure markets with a classically grounded approach to marketing research. Weíre a unique agency tapping into the expertise of three national Marketing Research Association (MRA) Presidents and a collective 100+ years of market experience. We work with brands, sponsors, agencies, leagues and advertisers by focusing on a thorough understanding of market dynamics through cutting edge research and measurement methodologies and then leverage these findings into actionable strategies that help clients to exploit market opportunities.

We take a more creative and strategic approach to advertising research, product development testing, target market analysis and brand assessment tracking. Our deep roots in the industries we serve and in the marketing research profession, enable us to dive into the most complex marketing challenges and design the most cost effective, cutting edge and impactful approaches.

Contrary to what many firms imply, ďone size does NOT fit all.Ē Letís schedule some time for us to discuss your specific needs and see how our work and perspective can help you to meet your business objectives.

Best Regards,


President

© 2008 Sports & Leisure Research Group
Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY 10601