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SPORTS & LEISURE RESEARCH GROUP was pleased to have the opportunity to make four distinct presentations at the 2009 PGA Merchandise Show, culled from an analysis of the results of our brand new market outlook study. Copies of these presentations and related articles are available for download at our website or simply click on the blue titles below to obtain a pdf copy:
    Perspectives: Five Cultural Forces and 2009 Golf Market Outlook: This comprehensive presentation details golfer attitudes on purchase expectations, brand perceptions and overall market trends that will impact their golf participation and consumer behavior in the year ahead. The presentation includes data drawn directly from our new 2009 golfer study, completed in late January 2009.  
    The Women's Golf Market in 2009: Presented at a panel discussion hosted by GolfSmith, this presentation incorporates a historical overview and some topline information on women's attitudes and perspectives on the game and golf retail, in particular.  
    EWGA Women's Golf Market Outlook: These are the presentation notes from the 2009 Executive Women's Golf Association Movers and Shakers breakfast. Here you'll find detail on women's golf brand preferences, attitudes on the game, the economy and their expected behaviors for 2009, including significant differences in men and women's responses to Sports & Leisure Research Group's 2009 market outlook survey.  

You can also visit our website for all of the latest news coverage and perspective from the PGA Show and beyond:
    GolfWeek article--How to Survive the Next Two Years: Sports and Leisure Research Group President Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein's latest column  
    MRA Alert's Presidential Perspectives: MRA and SLRG President Jon Last reflects on the current state of qualitative research in the February issue of "Alert".  
    Jon Last named to Board of Directors of Executive Women's Golf Association: We'll post the official press release when it is issued.  

Please feel free to reach out to me for additional information on any of these items or reports, or to speak with us about your specific custom marketing research needs.

All the Best,

Jon Last
Sports & Leisure Research Group
445 Hamilton Avenue; Suite 1102
White Plains, NY 10601
(W) 914-358-3558
(F) 914-358-3557
(C) 917-714-3584

2009 Sports & Leisure Research Group
Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY 10601