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| | | | | FINAL OPPORTUNITY TO SUBMIT QUESTIONS FOR SPRING MARKET OUTLOOK STUDY ) | | SPORTS & LEISURE RESEARCH GROUP fields the Spring wave of its Consumer Market Outlook tracking study in early May. Results from the winter study can be found in the downloads section of the SLRG website. Clients and friends of the firm are welcome to submit particular areas of interest surrounding consumer attitudes on the economy, spending levels and purchase plans, participation in various sports, media consumption and travel. We’ll select the most salient and interesting for inclusion, with our compliments. You can email your questions/topics by May 5th to be considered for inclusion in the study to jlast@sportsandleisureresearch.com. Look for topline findings and results in a future edition of SLRG NEWS & VIEWS | | | | | | | | | | | | SLRG TO PROVIDE INSIGHT'S INTO EXECUTIVE WOMEN GOLFERS THROUGH EXCLUSIVE RESEARCH PANEL ) | | SPORTS & LEISURE RESEARCH GROUP has entered into an exclusive agreement with the Executive Women’s Golf Association (EWGA) to develop and deploy an online marketing research panel. SLRG is now the one source through which marketers can access the attitudes and opinions of some 20,000 women who share a passion for the game of golf with successful business careers. EWGA members spend an estimated $4,300 annually on golf related expenses. The panel will provide marketers with opportunities to test new product concepts, advertising and marketing collateral, track brand resonance and better understand the needs and behaviors of the most affluent affinity group of women golfers in the U.S. For more information on utilizing the EWGA panel for marketing research, please Contact Us. | | | | | | | | | | | | LATEST "RESEARCH ON RESEARCH" EXPLORES CLIENT-SIDE RESEARCHERS’ VIEWS OF ETHNOGRAPHY ) | | In today’s world "reality" television continues to command the fascination of the American viewing public. Commensurate with this, researchers Jon Last and Judy Langer examined the rising popularity of "reality" research,--observational qualitative work that seeks to gain consumer insights by observing behavior and probing for motivations behind it, in a study published in the February 2009 issue of Quirk's Marketing Research Review. You can read the article at SPORTS & LEISURE RESEARCH GROUP'S website. The full study "AMA Ethnography Presentation" is also available for complimentary download on the site. | | | | | | | | | | | | NEW PRESIDENTIAL PERSPECTIVES ARTICLES ON SLRG WEB SITE ) | | As SPORTS & LEISURE RESEARCH GROUP President Jon Last continues his term as president of the national Marketing Research Association (MRA), his monthly column in MRA’s Alert Magazine is accessible on the SPORTS & LEISURE RESEARCH GROUP'S website.
Recently posted columns include: | | | | › | February 2009 A look at the value of traditional versus online qualitative research | | | | › | March 2009 applies Professor Michael Porter’s Five Competitive Forces Model to the marketing research industry | | | | › | April 2009 examines those priorities that marketing researchers and MRA need to think about as the nation seeks to emerge from the economically induced "hibernation" of the past winter. | | | | | | | | | | | | RESEARCH: THE GREAT ESCAPE — SPORTS PARTICIPANTS, TRAVELERS AFFLUENTS LOOK FOR A MENTAL AND PHYSICAL GETAWAY ) | | There has been an awful lot of conjecture and speculation that the current U.S. economic downturn portends trouble for recreational sports, travel and other leisure pursuits, particularly those at the higher end of the price spectrum. In fact, a recent report featured in the daily Media Post, showed that current conditions have been a boon for the motion picture industry, while other forms of leisure are suffering. One might say that this is reflective of a consumer mindset that is now favoring cheaper, "entertainment and diversion lite". But based on research conducted by SPORTS & LEISURE RESEARCH GROUP and others, we’re far from ready to throw in the towel. READ MORE | | | | | | | | © 2009 Sports & Leisure Research Group | |
