) Join us at the 2012 PGA Show for our Annual Golfer Outlook Breakfast/ AGM Conference Sports and Leisure Research Group President Jon Last invites you to join him for two dynamic presentations based on brand new consumer research at the 2012 PGA Merchandise Show in Orlando Florida: Thursday January 26th:
Jon will join Golf Magazine Editor, David Clarke for a breakfast presentation including the findings of Sports and Leisure Research Group's annual Golf Consumer Outlook Study. Sports Illustrated Golf Group's breakfast will be held in OCC Room W203 at 7:30am on Thursday January 26th. In what has become an annual show tradition, the latest forward looking golfer attitudes and perceptions about golf retail, the economy and participation in the year ahead, will be culled from a study just fielded among nearly 1,000 core and avid golfers. This year's presentation will also hone in on how the game is finding its place among other leisure activities amidst an expanding new media landscape and will incorporate highlights from SLRG and SIGG's new Golfer 360 study. SI Golf Group will be sending invitations, and those readers of this newsletter interested in attending, can reach out to Delia Leahy (Delia_Leahy@timeinc.com) at Time, Inc., to confirm attendance. Wednesday January 25th:
Before the show begins, you can also join Jon Last, Arthur D. Little, Jann Leeming and Henry DeLozier at the Association of Golf Merchandisers' Annual Conference. The presentation, "Grow the Game: Ladies Welcome" will be among the featured sessions at the conference and will include some of the latest insights from SLRG's longitudinal research on the impact of golf facility best practices on operational success, women's golf participation and satisfaction. Registration information for the full AGM program can be found here. We hope to see many of you at the show and invite you to reach out to us via our website or via email for more information on any of these presentations or to schedule an appointment at the show. | ) POV/RESEARCH:
Bowl Game Overdose Can Be Educational for Sports Marketers As a marketing researcher, part of what intrigues me about my job is that I get to observe, first hand, what makes all walks of people tick. And with that comes an appreciation that the rest of the country is attitudinally a lot different than the circles we interact with in large bi-coastal markets. But as much enjoyment as I've gotten spending time in places like Wentzville, Missouri and Montgomery, Alabama, it has been over the past year or so that I've really begun to understand the passion that so many outside of New York, have for NCAA football. And not to commit the marketing researcher's cardinal sin of allowing one's own opinions to be surrogate for that of representative samples, my college pigskin metamorphosis that led me to watch all or parts of 20+ bowl games over the past few weeks, reinforces some fundamental sports marketing truths we can all learn from. Read More » | ) RECENT SLRG RESEARCH OF INTEREST: Concept Testing Can Optimize Leisure Brand/Product and Media Messaging Success:
Among SLRG's current research engagements are a number of concept tests aimed at enhancing the development of new products, services and advertising messaging in the sports and leisure categories. As brands continue to bring innovative new offerings to market, it's much more efficient to simulate and test marketplace reaction before incurring the expense to actually launch the new product, service or advertising. SLRG's current work in this space runs the gamut from exposing concept boards and prototypes to consumers in person to large, multi-segment quantitative studies, inclusive of exposure to video demonstrations or simulated retail environments, all presented online. SLRG prides itself on taking a customized approach with regard to client budget and time constraints, but a common thread through these tests is in the value that they deliver to client strategic planning. A good concept test will not only identify consumer demand, product strengths and weaknesses and optimal pricing, but can also derive the demographic and attitudinal profile of those target customers most likely to find the concept appealing. Reach out to us and we'll be happy to discuss how concept testing can improve your go-to-market success. | ) Results of Winter 2012 SLRG Sports Omnibus Study to Release in February Over 1,000 U.S. Sports Fans weigh in with their opinions and attitudes on everything from sports participation, media viewership and contemporary issues like realignment of the playoffs in Major League Baseball, Tim Tebow's impact on the NFL and the best NBA team in Los Angeles in the latest Sports and Leisure Research Group fan tracking study. The report will be posted on our web site, this February. You can view results of previous reports, here. | | | SLRG IN THE NEWS Media Post's Marketing Sports: Each month on Media Post's Marketing: Sports, SLRG's Jon Last offers his take on a number of issues and opportunities impacting sports marketing. DECEMBER: Last calls out some interesting trends that "may or may not" come to fruition in 2012 Read More » You can also receive immediate notification and a direct link to all Marketing Sports articles by Jon Last, by following him on Twitter, via handle @Jon_Last, or you can register for a complimentary e-subscription to Marketing: Sports, at Media Post. Research Industry Predictions for 2012 Evolving consumer trends and some strong opinions on the impact of new media proliferation on ROI assessment are among the trends explored in RFL Communications' Research Business Report Predictions issue. You can read SLRG's Jon Last's comments, here. | |
