) Join Us for Sports Illustrated Golf Group's Annual Market Outlook Breakfast and PGA of America Fast Track Educational Series at the 2013 PGA Merchandise Show You are invited to join Sports and Leisure Research Group President Jon Last for two dynamic presentations based on brand new consumer research at the 2013 PGA Merchandise Show in Orlando Florida: Thursday January 24th:
SI Golf Group Golfer Attitudes & Travel Insights 2013 Breakfast Jon will keynote the SI Golf Group breakfast with a presentation including the findings of Sports and Leisure Research Group's annual Golf Consumer Outlook Study. Sports Illustrated Golf Group's breakfast will be held in OCC Room W203B at 7:30am on Thursday January 24th. In what has become an annual show tradition, the latest forward looking golfer attitudes and perceptions about golf retail, the economy and participation in the year ahead, will be culled from a study just fielded among over 1,000 core and avid golfers. In addition to highlighting golfer attitudes, perceptions and behavioral expectations in the equipment retail categories, this year's presentation will continue to monitor golfer new media consumption patterns and incorporate highlights from SLRG and SIGG's new research on golf travel decision making. SI Golf Group will be sending invitations, and those readers of this newsletter interested in attending, can reach out to Delia Leahy (Delia_Leahy@timeinc.com) at Time, Inc., to confirm attendance, as seating is limited. Friday January 25th:
PGA of America Fast Track Education Program The PGA's Fast Track Education Program is a series of panels conducted by leading golf industry professionals, towards the goal of laying a macro level framework for the golf market. Panel I, Golf Market Assessment and Future Trends will be moderated by PGA of America's Paul Metzler and will feature SLRG President Jon Last and National Golf Foundation CEO, Joe Beditz. You can learn more about the program and register at the official PGA Merchandise Show website, here: pgashow.com/Education/NEW-Fast-Track We hope to see many of you at the show and invite you to reach out to us via our website or via email for more information on any of these presentations or to schedule an appointment at the show. | ) POV/RESEARCH: What Sports Marketers can look forward to in '13 With college bowl season behind us (Congratulate me- I achieved my goal of watching at least one series of EACH of the 35 games.) and the NFL playoffs underway, the new year in sports marketing is off to a quick start. So in the spirit of all of those prediction lists that you've been reading over the past several weeks, here's a sampling of what we at SLRG are keeping our eyes on as trends that will shape the sports marketing landscape in the year ahead. Read More › | ) Groundbreaking SLRG Golf/Sporting Goods Retail Study is Featured Cover Story When SLRG and Ping Golf set out to discover what really tips the scales for golfer purchase decisions, an innovative and immersive study design was tantamount. The cover story of the December 2012 issue of Quirk's Marketing Research Review details that process and reveals how mobile video technology and a well thought out and executed marketing research plan can yield cutting edge insights for sporting goods marketers, looking to gain a clearer perspective on the "moment of truth" at retail. You can read the first hand account on this ground breaking research, here. | ) Complimentary Downloads: A Playbook For Reaching Women Golfers: As part of the golf industry's ongoing Golf 2.0 strategic plan to grow the game, this document presents cutting edge research and strategies to build women friendly golf facilities. The playbook includes numerous references to SLRG research on creating a more welcoming environment for women. This document is now available to our readers for download on the SLRG website by clicking here. | ) Results of Winter 2013 SLRG Sports Omnibus Study to Release in February Nearly 1,500 U.S. Sports Fans weigh in with their opinions and attitudes on everything from sports participation, media viewership and contemporary issues like labor unrest in professional sports, athlete safety and post season structural changes in MLB, NFL and NCAA football in the latest Sports and Leisure Research Group fan tracking study. The report will be posted on our web site, this February. You can view results of previous reports, here. | | | SLRG IN THE NEWS Beyond the Quirk's Marketing Research Review cover story, highlighted elsewhere in this newsletter [You can also link to it HERE], recent SLRG coverage of note includes: Media Post's Marketing Sports: Each month on Media Post's Marketing: Sports, SLRG's Jon Last offers his take on a number of issues and opportunities impacting sports marketing. The December posting makes a case for why live sporting events may be unsurpassed in generating audience engagement. You can read the column here on the Sports and Leisure Research Group website. Or you can register for a complimentary e-subscription to Marketing: Sports, at Media Post. Research Industry Predictions for 2013: The limitations of social media sentiment analysis and new opportunities for behavioral and attitudinal data fusion are among the trends explored in RFL Communications' Research Business Report Predictions issue. You can read SLRG's Jon Last's comments, here. | |
