In recent months we've had opportunity to take an immersive look at the resonance of several different sports properties seeking to gain a greater connection with the local fan base.  In each of these instances, it has been incumbent that our multi-phased research design look at, and in some cases identify, different prospective ticket buyer segments.  For each segment, the research seeks to blindly look at the relative resonance of the client property in context with a broad variety of potential substitu tes.  

The pro lifera tion of enterta inment options, coupled with enhanced at home alternatives to consume these sporting events has put greater pressure on the in-person guest experience to deliver significantly greater value.  Our research has unveiled how emotional connections, fan access and physical amenities and activations intertwine to meet this promise.  But the proper combination is vastly different across each prospective attendee segment. This forces properties to evaluate the return on investment and prioritization of these segments, while developing communications that resonate with each. We'd welcome the opportunity to help you build the right strategies for your property. CONTACT US TODAY, to learn more.

It's amazing to think about how the information landscape has totally morphed from where it was less than fifteen years ago.  The proliferation of content options has raised the stakes for those looking to capture the attention of fans, readers and prospective customers.   Commensurate with this reality, a number of SLRG clients in the sports, sporting goods, media and travel space have turned to us in recent years to help them optimize the resonance and stickiness of their digital communications.  There are numerous ways in which our researchers can evaluate the efficacy of communications.  Website usability tests, observational research, eye tracking, dial testing and experimental design are some of the newer modalities that we have explored and utilized, along with usage diaries, forced exposures followed by recall testing, online intercepts and simulated environments accompanied by depth interviews.  Each methodology brings different insights, and as a matter of course, we work with each client to find the right solution for their needs, timeline and budget.  The common denominator is that the results are actionable and provide a road map for enhancing marketing messaging effectiveness.  Let us do the same for you.   CONTACT US .